“We wanted to come up with an interactive way for people to shop for vehicles, something unique. We wanted our customers to be able to drill down to what they’re looking for and we do this via digital retailing,” said Digital Marketing Manager for John Vance Auto Group Eric Hall.
Most everyone is familiar with Facebook. Now, through Facebook Messenger, Chatbot is an interactive tool that allows customers to navigate inventory in an organized fashion. It allows customers to schedule test drives, fill out credit applications, see what their trade in is worth and also get notices when vehicles they are interested in have a reduction in price or have even sold right on Facebook. John Vance Auto Group is the first dealership in Oklahoma to offer a Chatbot with their entire new and pre-owned vehicles integrated into Facebook Messenger.
You can do the same things online; however, it requires a lot of searching. What’s unique about Chatbot is it guides you through the process. It’s a lot more organized way of finding vehicles. Instead of having to go back to the website every day and check price updates and sales, you can actually save the vehicle you’re interested in and get updates,” said Hall.
Inventory is fed directly into the system. People can interact with the Chatbot, better known as JV Chatbot and find out if a vehicle is still available or other general information about the vehicle. JV Chatbot actually communicates with the customer and if there is a situation where the Chatbot can’t answer a question, the Chatbot will notify the John Vance staff to assist the customer. At any given time, a human request can be made to deal directly with a sales person.
This is a quick easy way for customers to go in and find vehicles, get updates, schedule test drives, and other services,” explained Hall. “It’s an organized way for customers to navigate around our inventory and it’s super easy.”
The Chatbot is an artificial intelligent type system. All of the vehicles at John Vance Auto Group in Guthrie, Perry and Miami are in the system so they can browse the inventory.
The system is more interactive than email, texts or phone calls. The Chatbot also communicates in Spanish if that is something the Facebook user prefers.
“It’s all about what the customer needs,” stated Hall. “There are so many ways for customers to shop these days. Different customers communicate different ways and we want to offer that."
Vice President of John Vance Auto Group Megan Vance Ochs stated, “We are very excited to be able to offer this technology to our customers. We try to stay on the cutting edge and we invite everyone to go on Facebook and chat with JV Chatbot. As always we look forward to serving you.”Close