Now, let’s consider the growing use of artificial intelligence. Apple’s Siri, Google’s Google Home, and Amazon Alexa aren’t just cool. They are becoming a staple. As this trend continues, we’re becoming more and more accustomed to chatting with bots. All of a sudden, we look up. It’s 2017, and AI and bots are everywhere.
What started as a mere technological feat — the ability to chat with bots — has catapulted an advent of chat bots. This advent is evolving into something that no one saw coming — a powerful digital marketing tool.
For instance, Facebook has made waves for its implementation of chat bots. These bots aren’t just for fun though — they are clearly helping businesses adopt this technology and leverage it for growth.
Over the course of a year, I personally have worked on developing this technology for use at a Honda dealership. This bot is called www.HondasFromHome.com. In the first two weeks of a soft launch, more than 200 people stayed in Facebook to search vehicle inventory, schedule test drives, schedule service appointments, get information for credit approval, and request to chat live with a person. All of this was being done with a bot — they never had to leave Facebook!
This sort of technology is being implemented all over the place — and it’s not just for big business. Facebook chatbots for business can help small businesses grow massively. This is truly digital marketing at its finest — it makes things so much more efficient, reduces cost, and drives down the need for manpower. Chat bots have been transformed into a cost-effective way for small businesses to connect with prospects. This technology is paving the way for a new method for driving sales online. Where online sales once straddle the fence between automation and manpower, conversational commerce is going to completely automate the online sales process.
Customers can now buy directly within their interaction with a bot. There’s no need to leave the interface. Customers can do everything they need to do to shop and purchase with a bot’s help.
Consider customer service applications, especially where small businesses are concerned. Bots make customer service more efficient and cost-effective than ever. You won’t need to have a facility full of employees to handle your customer service, and you won’t need to pull employees away from other duties to handle customer service issues. Instead, you can leave it to your bot.
Also, chat bots can offer a wealth of personal assistance functions. For instance, bots can schedule appointments and pick-ups. They can make travel plans, and they can be used for ordering supplies. The possibilities here are truly endless and wide open.
There’s nothing in the digital marketing world that can touch the power of bots. They can be used for so many applications, and the results are shocking. Customers want to interact with your business, and this is the way they want to. Customers love, love, love bots. Better yet, Facebook chatbots. They can do everything they need to do without leaving Facebook!
Now, we come to another topic: data. One of digital marketing’s most critical functions is to provide excellent opportunities for gathering data. With bots, there’s a unique opportunity to gather data and pinpoint the trends and demands of customers. Customers are extremely honest with bots, and the data derived from these conversations is going to change businesses.
As a kid, one of my favorite TV shows was Knight Rider. One of the main characters was that unforgettable artificial intelligence-powered Pontiac Firebird Trans Am. Now that I look back, my childhood dreams of talking with artificial intelligence aren’t a dream anymore. Now, they are a reality. It’s happening every single day. My question to businesses is this: are you still stuck in the 80s or are you working toward becoming a marketing disruptor?
Shying away from AI isn’t going to do anything but keep your marketing efforts where they are. Your results won’t change. They could even get worse. Today’s consumers want leading-edge. They want new. They are curious and hungry. If you aren’t at least researching AI, Facebook Messenger, and Facebook chat bots for business, then you are missing out. I can promise you that businesses are flocking to bots, and bots for business are bringing them results.
If you’re ready to forge ahead with the latest digital marketing breakthrough, then it’s time to get started. The future is now, and the clock is ticking.Close